Beck's beer labels become a canvas for art

Beck's Beer, the most popular German beer brand in the world and longtime friend of the arts, has unveiled the six original pieces of artwork that will comprise the 2013 Beck's Art Labels project. Each year, Beck's selects six artists, from different disciplines, to design original creative work to live on Beck's beer labels. Dedicated to supporting up-and-coming artistic talent, Beck's will display these designs on 13.2 million labels.

The 2013 Beck's Art Labels lineup includes:

• Actor and musician Kid Cudi


• Fashion designer and entrepreneur Marc Eckō


• Artist and musician Willis Earl Beal


• Multi-medium artists The Date Farmers


• Interactive digital duo TM Sisters


• Photographer William Hundley

Check out the video here: http://www.youtube.com/watch?v=3fFBQQG7rq4

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